If you’ve spent any time on the Internet in the last two decades, you’ve probably noticed some drastic changes to the Graphical Updates of Web Designs. Gone are the days when you had to choose between a few boring fonts and use gimmicks and gaudy colors. These days, you can choose between a minimalist design or one that incorporates neo-brutalism. The choices are endless, and it all depends on what you want to portray to your target audience.

Visual styles run the gamut from minimalism to neo-brutalism

Visual styles vary from minimalist to maximalist, from minimal to neo-brutalism. Some styles are deliberately computer-y, while others are more subtle and distracting. For example, skeuomorphic design attempts to look like something else, while minimalism tries to draw attention away from the design. Neo-brutalism deliberately draws attention to the computer screen, making the design look like a computer rather than a human-like form.

Brutalism is often associated with stark, unaltered architecture. While the original definition of brutalism was a close offshoot of modernism, it focused on the idea of authenticity and a lack of embellishment. Its modernist roots are evident in massive angular concrete structures. However, brutalism in web designs ignores the underlying philosophy of nakedness. This style also blurs the lines between the source code and the rendered page.

Responsive web design is a newer approach

Responsive web design solves this problem by adjusting the size of an individual’s browser to the device being used to view it. Several techniques are available to accomplish this, but CSS max-width is by far the easiest to use. By adjusting the page size to fit the device being used, a website will look much better on different types of devices. In fact, responsive web design is a necessity for any modern website.

As more people used handheld devices to access the internet, web designers reshaped their designs to accommodate different screen sizes. This newer approach combines CSS media queries and multiple cascading style sheets to create a single flexible design that resizes itself to fit the viewport. The end result is a page that can look great on almost any device, regardless of screen size or orientation.

Branding foundation of web design

A web design should support a brand’s branding foundation. Ideally, the design should be such that any searcher lands on your website and recognizes your brand. Ideally, it should pay for itself and increase conversion rates. But a web design is only as effective as its branding foundation. Arianne has a wealth of experience in helping business owners. She understands the difficulties of letting go of an important part of your business.

A website can help establish trust with customers and increase conversions. If the web design is good, visitors will be more likely to purchase from it and refer it to others. If the design is not good, people will be less likely to buy. Branding is essential for a company’s success, but it can also be a challenge, especially if the site has an outdated design. It’s important to use modern techniques to make your website stand out from the crowd.