Responsive Web Design

Marketing Your Company's Website Across Devices in the Post-PC Era.

For the first time since 2001 personal computer sales are projected to be lower than they were during the previous year. The personal computer’s dominance is being eclipsed and your consumer is accessing your company online in new and more dynamic methods. 2016 may be the first year the tablet device outpaces the personal computer.

Responsive web design, often abbreviated RWD, is an approach to web design for a site to be designed to provide an optimal viewing experience - easy reading and navigation with a minimum of resizing, panning and scrolling across a range of mobile devices.

Web Design for Mobile Devices

Tablets such as Apple’s iPad, or the Kindle Fire, are expected to reach 210 million units, topping laptop PC shipments for the first time. Smartphone’s are also in high demand as, according to Nielsen, the majority of U.S. mobile subscribers now own smartphones, not basic feature phones. Apple’s iPad is expected to be the number one selling tablet as the Android is estimated to become the most popular operating system for tablets.

As the means of accessing the internet evolves, the demand of how we’re interacting with websites continues to shift. Individuals are accessing news, information and engaging in e-commerce on their mobile devices and firms have to be willing to adapt to these new trends to maintain relevant.

Responsive web design uses media queries to figure out the resolution of the device it’s being used on. For text content, flexible images and fluid grids are needed to correctly fit screen sizes from different angles. The main benefit of this is that if you build your website correctly, it works seamlessly across numerous devices and platforms and thousands of different screens. Images are projected clearly and adapts to the different angles users are viewing web pages on their devices.

Responsive Web Design and SEO

Additional benefits of responsive web design are extensive. The SEO (search engine optimization) advantages of responsive web design include the opportunity to pool your mobile and main web site into one site, reducing costs and improving the performance of your campaigns. Other advantages of responsive web design include not having to concern yourself with user journey redirections as your online tracking and analytics should continue to work. Finally, the third advantage of responsive web design is that you spend less time on duplication of tasks as your updates need only be applied to one site.

With these mobile trends on the rise, 2013 will be the year of the responsive web site and as internet users continue to demand certain information on their mobile devices – such as reading news – this will be the year that the responsive web site reaches its tipping point.

As you review your online marketing goals this year, consider how planning your website appropriately will allow millions of individuals to seamlessly experience your company over their numerous internet devices.

Contact iGenMedia

Please don’t hesitate to contact us with any questions or concerns you may have regarding this information or our services. We would like to hear from you and would welcome the opportunity to discuss your business specific needs. Please visit our website at or call our offices at 630 930 0900 or Contact Us.

Contact ATS's iGen Web Dev Dept

  • 16624 West 159th Street, Suite 600
  • Lockport, IL 60441
  • 1434 W. Olive Ave, Suite 1
  • Chicago, IL 60660
  • 1717 N. Naper Blvd.  Suite 200
  • Naperville, IL 60563
  • 815.836.0030

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