In the ever changing landscape of internet marketing, Social Media is the largest destination for consumers and advertisers. With the growing popularity of Facebook, YouTube, Digg and others, this channel is ideal for positioning a business brand, products and services.
To tap into the potential of Social Media, businesses must create custom/ branded pages specifically designed for their target audience.
Custom Designed Social Media Pages
Custom, professionally designed Social Media pages can put a business ahead of the competition. Social Media not only provides access to hundreds of millions potential new customers, it also provides insight on how a company is perceived in the marketplace. It is all about an open dialogue with clients and prospects. Social platforms can enable businesses to reach and connect with their audience at a more human level. It can also be the difference in creating "Raving Fans" out of clients and eliminating prospects' concerns when considering products or services.
Advantages of Custom Social Media Pages
- Connect with your audience at a personal level;
- Communicate with clients and learn they feel about your products/ services;
- Easily alert everyone of special offers, events, news and promotions;
- Deploy and test new product campaigns and offerings at low or no cost;
- Drive a significant amount of new traffic to your corporate website;
- Build long-lasting relationships with clients and prospects.
Social Media and Search Engine Optimization
From an Internet Marketing perspective, Social Media allows your content to be easily crawled by search engines enabling your business to enhance its online marketing reach. It not only becomes another marketing channel but also enhances your company's web presence, reputation and SEO rankings.
The Challenge of Social Media Campaigns
The biggest frustrations with setting up a Social Media pages for business are the time and skill necessary to properly set up the accounts, make them graphically appealing and effective at positioning your business' brand. Creating and deploying a marketing plan for rolling out a successful social campaign, integrating it into your existing Internet Marketing strategy can also be a challenge.
iGen's Social Media Setup Service
iGenMedia can set it all up based on your branding guidelines, marketing initiatives and the great visual presentation you want visitors to experience. From the customization of your Facebook business landing page to the cross linking of your fan page with your corporate website, e-Mail communications, PR campaigns, etc. iGen can help you properly deploy it all.