iGenMedia is a Naperville based Award Winning Web Design and SEO company servicing Chicago and the mid-west. iGen partners with clients to ensure the design and the resulting web site not only appeals to the target audience but also delivers a measurable Return on Investment (ROI).
SEO & Other Internet Marketing Strategies
Internet Marketing refers to the tools and processes involved in attracting and engaging online prospects and converting them into clients. Our web marketing experts have extensive experience in developing and deploying effective online marketing strategies for businesses of all sizes.
Web Design Engineered for Conversion
A great looking website is the most critical component in making a favorable first impression. The website’s design, colors, balance, etc. should appeal to the target audience. Just as important, the website should be organized and engineered for ‘converting’ visitors into customers. Or, at a minimum, interested prospects. Strategically placed ‘calls to action’ compel visitors to act and take action. A high-performing ‘conversion strategy’ ensures the website delivers quantifiable business results.
Web Traffic Generation - SEM / SEO
Once the website is developed and optimized for conversion the next key component in ensuring online marketing success is Search Engine Marketing. A large number of qualified visitors from major search engines such as Google and Yahoo are critical in order to maximize marketing potential. Most campaigns typically start with the deployment of a Search Engine Marketing campaign (also known as Pay-Per-Click Advertising) and latter-on migrate into full Search Engine Optimization for maximum traffic.
iGenMedia Web Design has certified Search Engine Marketing specialists on staff. Our Search Engine Optimization and Marketing specialists are certified by both Yahoo! and Google.
The majority of online visitors will not make a buying decision the first time they visit a website. It takes multiple impressions (touches) to move the average consumer from researching a product or service to purchasing it. The website should make a great first impression and compel the visitor to “sign-up” for interesting and informative updates (permission marketing). An effective online marketing campaign includes mechanisms to automatically follow-up with past visitors and systematically remind them of services, products, offerings, etc.
Permission Marketing techniques and tools, such as opt-in email marketing, Online-PR and Social Media campaigns should be deployed to deliver value and information to clients and prospects on a regular basis. This systematic approach ensures our clients’ product or service is fresh on the prospect’s mind when they are ready to move forward with their purchase.
Web Design & Internet Marketing In Summary
Online marketing success depends largely on a well designed and implemented Internet Marketing Strategy – not just a great looking website. iGen specializes is creating and deploying high performing online marketing campaigns engineered to drive business results. Our account managers will be happy to schedule a no-obligation consultation at your Chicago-land location, over the phone, or if you prefer, our office in Naperville, Illinois. We look forward to hearing from you. Call iGen at (630) 937-0900 or fill the project evaluation form today.