How to maximize your online mobile presence
During 2013, the number of internet-connected mobile devices, such as smartphones and tablet computers, will exceed the number of desktop and laptop personal computers in use. The number of U.S. consumers with a smartphone will more than double from 93.1 million at the end of 2011 to 192.4 million by 2016, estimates eMarketer.
While this does not mean that mobile devices will displace PCs altogether, the rise of mobile phones with more powerful and usable touch screens require companies to keep their users mobile experience closely linked to their brands. The web trend is not to develop new apps for your business, which require app approval processes and numerous updates, but to develop mobile sites and web applications that provide excellent user experiences across all devices and mobile browsers for your clients and prospects.
In order to develop mobile friendly websites that will benefit your business, it’s essential to keep these factors in mind while designing your mobile website: