Mobile-Friendly Web Design

How to maximize your online mobile presence

During 2013, the number of internet-connected mobile devices, such as smartphones and tablet computers, will exceed the number of desktop and laptop personal computers in use. The number of U.S. consumers with a smartphone will more than double from 93.1 million at the end of 2011 to 192.4 million by 2016, estimates eMarketer.

While this does not mean that mobile devices will displace PCs altogether, the rise of mobile phones with more powerful and usable touch screens require companies to keep their users mobile experience closely linked to their brands. The web trend is not to develop new apps for your business, which require app approval processes and numerous updates, but to develop mobile sites and web applications that provide excellent user experiences across all devices and mobile browsers for your clients and prospects.

In order to develop mobile friendly websites that will benefit your business, it’s essential to keep these factors in mind while designing your mobile website:

Which CMS is for You?

If you are planning to design a website for your company, organization or just for personal consumption, you might be wondering which content management system is the best to use. There's no one-size-fits-all solution. It depends on factors including personal taste, customizability of the platform, features offered, and its impact on SEO.

Whether you're using the website for marketing purposes, as a portfolio, or a repository, it's important to know whether the platform you are using can deliver on your business goals and can provide an engaging website experience. To help you with your choices, we’ve included a comparison of three of the most popular content management systems being used by businesses like yours on the internet – WordPress, Joomla!!, and Drupal. They are all open-source projects, which means that they are developed, maintained, and continuously being improved by a community of thousands.

PPC vs. SEO

There are essentially two main ways to be recognized and found in search engines – either paying a search engine company for a high placement or by ranking high organically by becoming a trusted and expert provider of a specific service or product. Search engine placement is a vital element of a company’s online marketing strategy as it increases visibility and trustworthiness for all visitors seeking your services online. It’s not a question of choosing between paid advertising and organic search engine rankings, but finding a mix of the two strategies to insure that your online marketing efforts stay ahead of your competition and you’re maximizing your online marketing efforts.

Social Media: Pros and Cons

When there seems to be an infinite amount of social media sites on the internet, how do you choose the best ones to use for your business? Do you join and make an account on every social media site that you know? Or do you just listen to the hype and only consider those that are popular? Either way, you have to take a look at the benefits a social media site can offer for your online marketing and business goals as well as their drawbacks.

To help you with your decision, here’s a summary of the pros and cons of five of the most popular social media sites online – Facebook, Twitter, LinkedIn, YouTube, and Google+.

Content – The New Driver for SEO

Google provides billions of its users with the most useful and relevant information available on the web. With the growing number of websites competing for consumer attention, it is important to make sure that your website has the right components to help enhance its visibility on search results of search engines.

Search engines, such as Google, Yahoo, and Bing, rank websites based on how relevant the websites are through a well-hidden algorithm unique for each search engine. Google, the most dominant search engine, regularly changes its ranking algorithm for web pages. These changes are aimed at ensuring that users get the best possible search results.

The “Panda algorithm change” is one of the most recent improvements to Google’s ranking scheme. It is designed to assess millions of websites, and increasing the ranking of high-quality sites while reducing the ranking of low-quality sites on search results. As a result, factors such as PageRank, in which web pages are ranked based on the number of links to it, have been downgraded dramatically, while content-related factors have been bumped up in terms of importance.

Proprietary Vs. Open Source CMS

Which is Better for Your Business?

Content management systems (CMS) have become the standard for building business websites. There are hundreds of brands to choose from ranging in price costing from nothing to tens of thousands of dollars. As a business owner is it business savvy to pay for a website built on proprietary software when Open Source CMS exist?

What is Open Source CMS?

In an Open Source CMS, the background source code is freely available to developers to modify and update. The development and support of the CMS are performed by a large network of volunteer and paid developers and nonprofits. You can usually use Open Source software for no cost.

While there is typically one managing body, the software and rights belong to no one and is available to everyone. This accessibility allows the source code of the CMS to be modified by anyone who has the skills and time to make updates and also possesses the technical knowledge to apply these new functionalities to their website. Content management systems can be hosted anywhere including nearly any ISP (Internet Service Provider) or hosting company, or can even be hosted on your own. 

SEO (Search Engine Optimization)

One of the most intriguing elements of online marketing and hottest buzz words in online marketing is SEO, or search engine optimization. Our goal in this article is to explain what exactly is meant when referring to SEO and ultimately, how to successfully organize an SEO campaign.

The goal of search engine optimization is to increase a website’s visitor traffic, and ultimately, converting those visitors into prospects by earning a higher search engine placement for specific keywords in a search query. The best way to accomplish a higher placement for your target audience is to create valuable and original content that is unique from your competitors. Many companies forget to focus on the unique and original content and focus on ranking well for a few keywords. When approaching search engine optimization, the fastest way to success is providing valuable information, and a lot of it.

Responsive Web Design

Marketing Your Company's Website Across Devices in the Post-PC Era.

For the first time since 2001 personal computer sales are projected to be lower than they were during the previous year. The personal computer’s dominance is being eclipsed and your consumer is accessing your company online in new and more dynamic methods. 2016 may be the first year the tablet device outpaces the personal computer.

Keep Them Coming Back

Building targeted traffic to your business' website is important to ensure that your online presence is effective and profitable. We all know that building targeted traffic to your site takes work, and many businesses use proven Internet marketing techniques such as Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO) to ensure that their potential customers are finding their site over their competitors. Investing in Internet marketing to build a client base is a wise decision, but it does require effort and a financial investment. As a small to medium sized business (SME), you’ll want to ensure your investment is used wisely and that it delivers a positive Return On Investment (ROI).

The Trend is Obvious

Everywhere online, you see eye-catching advertisements, effective calls-to-action, and targeted search result advertising for internet-savvy businesses. Online advertising is one of the most targeted, measurable, and cost-effective ways to promote a business; those who are not doing any sort of online advertising are missing out on great opportunities.
 
Online advertising spending is increasing steadily. A recent eMarketer report estimates that Online As Spending will increase by 3.1 billion dollars this year.

Selecting a Web Design Firm

Selecting a web design firm for creating  and deploying a successful internet marketing strategy can be overwhelming.  Here are a few important items to consider when facing this decision:

Find a Company w/ “Internet Marketing” Experience

A good looking website is important, but for online marketing success, businesses must rely on integrated Internet Marketing Strategies.  Internet Marketing refers to the tools and processes involved in attracting and engaging online prospects and converting them into clients. When selecting a partner for your online marketing project keep the following in mind:

Marketing in a Recession

In these times of constant technological advances, internet marketing via your website makes a lot of sense. It also makes a whole lot of cents.

What was once thought of as a secondary form of advertising, e-marketing has quickly become an affordable and effective method of reaching a target market. Becoming ‘e-fficient’ not only simplifies market exposure, but also helps to cut labor and supply costs.
 
Consider this: To distribute a simple seminar flyer, it takes paper, printing and postage, not to mention the time it takes to design the printout and stuff envelopes.  So why go through all that trouble when internet marketing can reach a larger audience at a fraction of the cost?

Microsites Design

Microsites are becoming a hot topic as agencies are finding that niche marketing really pays off on the web.  Chris Anderson, editor of Wired magazine and author of the best seller, The Long Tail, describes how the web has enabled businesses with a well defined niche to reach their target audience and become wildly successful.  In the past, a niche market meant few sales when marketing via traditional methods.  It was difficult to get the message to the right target market.  Now, with the help of search engines, niche market products and services are succeeding and reaping incredible profits.

Contact iGen

  • 16624 West 159th Street, Suite 600
  • Lockport, IL 60441
  • 1717 N. Naper Blvd.  Suite 200
  • Naperville, IL 60563
  • 815.836.0030


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